MULTI-SCREEN VIDEO COMMUNICATION FOR BUSINESS AND ECONOMICS: LESSONS FOR MBA SCHOOLS OF THE 21ST CENTURY

Abstract

Responding to a global trend to extend methods of communication and teaching, considerable attentions have been paid in industries of various types as well as in education on the use of multiscreen video communication methods. Yet, in spite of its great potentials, cautions and negativism on extending conventional teaching platform to multi-dimensional levels persists at various levels, ( Green, 2010, Green & Wagner, 2011, Edmundson, 2012). This paper reports experiments in several classroom settings of Business and Economics courses conducted in the summer of 2012. The main conclusion of the study is that the need to use the extended platform is heavily activity dependent. Indeed, MBA schools aiming to embrace multi-screen video communication technology will be unwise to adopt a one-size-fits-all solution. Parallel development also has the advantages of offering easier matching of platform with activities, enabling gradual adoption and possibly a more effective way to manage obsolescence crucial in technology management of an organization.