FACTOR INFLUENCING MOBILE NUMBER PORTABILITY(MNP) IN KENYA: THE CASE OF AFRICA NAZARENE UNIVERSITY

Authors

  • Githii Stephen Kagwathi Department of Business administration, Africa Nazarene University
  • John Njau Kamau Department of Business administration, Africa Nazarene University
  • Mary Muthoni Njau University of Nairobi
  • Elias Kiarie Kagiira Department of Business Administration , Africa Nazarene University

DOI:

https://doi.org/10.19044/esj.2013.v9n21p%25p

Abstract

The much awaited mobile number portability took effects in Kenya on April 1st 2011. The objective of porting was to accord consumers flexibility of shifting from one service provider to another without worrying of loosing their preferred numbers. The free movement of subscribers was expected to open a new competition front within the telephony market, with the small operators expected to benefit. However the porting process has not been so smooth. Over a year since the process started, only 47,206 subscribers have switched out of the possible twenty two million. Methodology: The study used descrptive design whereby a sample of 142 subscribers was taken. Ten factors were identified as influencing mobile number portability in kenya. These were exit barriers, cost, process,customer service, satisfaction among others.

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Published

2013-07-12

How to Cite

Kagwathi, G. S., Kamau, J. N., Njau, M. M., & Kagiira, E. K. (2013). FACTOR INFLUENCING MOBILE NUMBER PORTABILITY(MNP) IN KENYA: THE CASE OF AFRICA NAZARENE UNIVERSITY. European Scientific Journal, ESJ, 9(21). https://doi.org/10.19044/esj.2013.v9n21p%p