THE DEGREE OF POSSESSING STRATEGIC PLANNING SKILLS AMONG ACADEMIC LEADERSHIPS AT THE JORDANIAN PRIVATE UNIVERSITIES

Abstract

This study aims at identifying the degree of strategic planning skills among academic leaders at Jordanian private universities. To achieve the objective of the study, a questionnaire is developed, and its validity and reliability is checked. The sample of the study consists of 150 subjects, who are selected using random stratified sample from Jordanian private universities (Jerash, Irbid, Philadelphia, Zarqa', Isra' and Zaitounah). On conducting statistical analysis, results showed that the degree of strategic planning skills among academic leaders at private Jordanian universities is moderate in general, high for the vision and purposes domains, and moderate for values and procedural plans and environment analysis (SWOT analysis). The study provided a set of recommendations including providing training courses in strategic planning and conducting assessment studies for the strategic plans.