EXTENDING TAM WITH SOCIAL NORM TO MODEL STUDENTS' INTENTIONS TO ADOPT ICT

Abstract

This study seeks to investigate problems associated with students' acceptance of information and communication technology (ICT) at tertiary institutions. An extension of the Technology Acceptance Model( TAM) with subjective norm was employed by the researchers to examine the effect of perceived ease of use, perceived usefulness and social norm on students’ intention to accept and use ICT provided for learning and research at a university. A total of 500 questionnaires were administered to students from Methodist University College Ghana, with 259 returned recording 51.8% return rate. SPSS 16 and AMOS 20 and Excel 2007 were used to analyze the data collected. Structural Equation Modeling was used to appraise the measurement and structure model. Social norm (SN) (β=0.84, p <.05) significantly predicts perceived ease of use (PEOU) and afterward PEOU( β=0.74, p<.05) also significantly predicts perceived usefulness (PU). However, the effect of PEOU, PU and SN on behavioural intention (BI) is insignificant. The effect of BI (β=.16, p <.05) significantly predicts use behaviour (UB). Overall, the model accounted for 37.% of the variance in intention to use ICT among student .