THE REASONS FOR FINANCIAL FAILURE IN ACCOMMODATION FACILITIES– AN ANALYSIS OF THE ACCOMMODATION FACILITIES IN THE CAPPADOCCIA REGION / TURKEY

Abstract

The main purpose of this study is to examine the factors that may cause financial failure in certified accommodation facilities operating in the Cappadocia Region. First, financial reasons for the failure are theoretically mentioned, and the research has been conducted through a survey especially on four and five-star hotel businesses in this area, and on the characteristics of the Cappadocia Region, where the survey has been conducted. With this survey, it has been aimed to lead the way to researchers who are interested in this subject, and managers who work in the tourism industry, by giving examples from four and five-star accommodation facilities in NevÅŸehir Province in the Cappadocia Region. The study has tried to determine the factors that may cause financial failure in hotels. Even though there is a lot of literature on the financial implementations in the target province, it has been observed that the market practices are quite limited. Accommodation facilities located in the area have been carefully examined, and important ideas about causes of financial failure were developed. In conclusion, it has been observed that the majority of accommodation facilities operating in the region deem themselves financially competent, and several ideas were suggested to investors and managers.