LES JEUNES ET LE MARCHÉ DE LA SPIRITUALITÉ PENTECÔTISTE EN CÔTE D’IVOIRE

Abstract

The main objective of this paper is to question the Pentecostal spirituality market filled by a generation of young pastors who position themselves in the Ivorian religious audience. Indeed, the market of spirituality arose in the 1990s in the context of socio-economic crises, political and religious freedom, showing a new generation of self-proclaimed servants, "pastors", "bishops", "doctors" , "apostles", "prophets" ... in the Pentecostal movement. These young people perceive spirituality as an opportunity for self-recognition, social dignity and professional integration. To reach their goal, they put on the religious market products such as theology of prosperity and healing, they are involved in communication enterprise, take care of their style ( look) and leadership to meet the social and spiritual expectations of people experiencing the anguish of life pressure. Mobilizing social marketing strategy they capture potential believers and financial resources that could contribute to their personal success