SOCIAL RESPONSIBILITY OF BUSINESS IN ALBANIA

Abstract

Business Social Responsibility through the advantages that provides, plays an important role in business competition. With their social responsibility activities, businesses fulfill their responsibility for the community where they operate and improve their image to the public. Albanian businesses have started to get aware about social responsibility during the last years but this concept remains still unknown for the main part of businesses in Albania. Actually Albania is working hard toward the European integration. One of the requirements of the European Integration is the awareness of businesses concerning social responsibility. The purpose of this study is to identify the level of social responsibility awareness in medium and large businesses actually operating in Albania.