THE JOY OF TECHNOLOGY VS. PRIVACY

Abstract

Few organizations anywhere remain untouched by the profound changes that have swept over their business efforts in the past few years. Customers of all groups have developed much more sophisticated expectations, demands and services patterns than ever before due to the advent of the Web. The Internet provides easy access to extensive information about organization services, as well as a rich array of interaction options. This means customer’s loyalty is tougher than ever to build and maintain. Neither new prospects nor existing customer will respond to business messages that are not timely, relevant and offer recognized value. By reducing time and distance to nearly zero, technology has shifted the power in the customer-organization relationship to the customer. Customer now chooses when, how and where they will interact with organization services. Also customer noticed that current organization web services provide information through a one size fits-all approach where all customer travel through the same network of pages and directories, and that delivers the same information each time the customer logs on. As organization web sites are becoming larger and more complex system, which include huge databases, text search, multimedia, interactive interfaces and advance e-learning tools, from user point of view, it becomes very difficult to find useful updated information and personalized services hidden in huge cover of the organization database.