THE MARKETING OF THE CRAFT PRODUCTS IN ALBANIA, THE EFFECT OF WEB MARKETING

Abstract

This article deals with the contribution of web marketing to the selling of craft products in Albania and hypothesizes that
web marketing has an impact on their selling. An analysis of the data in the sample of the Albanian artisans is used to
address the research question regarding the relationship between two concepts. This research will confirm the positive or
negative relationship between dependent variable web marketing and the independent variable, the selling of craft products.
This article also deals with one of the problems for web marketing practice – its value, or more specifically, the
contribution of web marketing to overall selling of the craft products in Albania. Some artisans invest significant
expenditure in web marketing. Often web marketing professionals want to prove how much value web marketing has to an
artisan, for example how much web marketing increases profits, contribute to market share, and support customer
satisfaction. This article attempts to examine the effect of web marketing on the selling of craft products in Albania. So
the research question is: “Can web marketing have an impact and improve the selling of the craft products in Albania?â€
Research into measures of web marketing and the selling of the craft products and their relationship reflects this
important issue. In this article, we question the possibility of linking web marketing activities to the selling of the craft
products.