CRISIS AND PROCUREMENT IN HUNGARIAN INDEPENDENT RETAILING

Abstract

The crisis management is one of the most important keys for all the companies which are in Hungary or in other countries mostly affected by the crisis. In Hungary all the companies try to adapt the new market conditions but it is a really big challenge for them. Since 2008 the Hungarian consumers’ customs have been really changed so the companies had to develop a new strategy and a new logistics strategy. These changes quickly affected the Hungarian retailing.
This article is intended to present the most important figure keys of Hungarian retailing in crisis and results of a qualitative research focused crisis management about independent retailers’ purchasing logistics.