ADAPTION IMPACTS OF ENTRY PYRAMID MARKETING TECHNOLOGY ON COMPETITIVE ADVANTAGE

Abstract

This study aims at show the impact of Entry pyramid marketing echnology oncompetitive advantage social structure by analyzing the impact depending on views of the study population of ZAIN LTD.
The problem of this study formulated as it’s main question “ What is the impact of entry pyramid marketing technology on ZAIN LTD competitive advantageâ€. From this main question we’re branching sub questions circulated on this study to give a methodology answers .
Considering this methodology of collecting and analyzing (12) of Senior and executive management depending on positions : General Director, Deputy Director, Branch Manager and Section Head. Collecting data by building a questionnaire as a tool for measuring model study and using statistical methods to test the study hypothesis.