CATEGORIES OF VISUAL PUNS

Abstract

The paper deals with the creative aspects of visual (pictorial) pun and its subcategories. The aim of the research is to study the lingvo-semantic structure of visual (pictorial) pun and its subcategories. It explores the benefits of the cognitive approach to the stylistic aspects of language in use and focuses on perception and comprehension of the textual and the visual. A visual representation of the image serves to create a new mode of narrative, which is both visual and textual. Comprehension and interpretation rely on the ties between the visual and the verbal, as well as the knowledge of the sociocultural background and the symbolic implications.