Ismajli, A. et al. 2013. THE IMPACT OF PROMOTIONAL ACTIVITIES ON PURCHASE DECISION MAKING: “A CASE STUDY OF BRANDS BONITA AND RUGOVE -WATER BOTTLED PRODUCERS”. European Scientific Journal, ESJ. 9, 31 (Nov. 2013). DOI:https://doi.org/10.19044/esj.2013.v9n31p%p.