Ismajli, A., Kajtazi, S., & Fejza, E. (2013). THE IMPACT OF PROMOTIONAL ACTIVITIES ON PURCHASE DECISION MAKING: “A CASE STUDY OF BRANDS BONITA AND RUGOVE -WATER BOTTLED PRODUCERS”. European Scientific Journal, ESJ, 9(31). https://doi.org/10.19044/esj.2013.v9n31p%p