Tobechukwu, E. N., Chigemezu, I., & Igbinoba, A. O. (2012). DRAMA AND COMMUNICATION IN TELEVISION ADVERTISING: A STUDY OF MTN’S “SUNRISE” AND INDOMIE NOODLE’S “MAKE THE WORLD A BETTER PLACE”. European Scientific Journal, ESJ, 8(5). https://doi.org/10.19044/esj.2012.v8n5p%p