MAINA, S. M; KIBERA, F. N.; MUNYOKI, J. M. INFLUENCE OF PERCEIVED VALUE ON THE RELATIONSHIP BETWEEN CONSUMER NATIONAL ETHNOCENTRISM AND WILLINGNESS TO BUY COMMERCIAL BANKING SERVICES IN KENYA. European Scientific Journal, ESJ, [S. l.], v. 11, n. 19, 2015. Disponível em: https://test.eujournal.org/index.php/esj/article/view/5932. Acesso em: 7 jun. 2025.