S. M., Maina,. Consumer Ethnocentrism, Demographic Characteristics and Willingness to Buy Commercial Banking Services in Kenya. European Scientific Journal, ESJ, [S. l.], v. 12, n. 25, p. 306, 2016. DOI: 10.19044/esj.2016.v12n25p306. Disponível em: https://test.eujournal.org/index.php/esj/article/view/8020. Acesso em: 18 apr. 2025.