KWAMBOKA, Metobo Joseline; SULO, Timothy; KORIR, Michael. The Moderating Effect of Brand Architecture on the Relationship Between Tangibility and Customer Loyalty Among Telephone Mobile Subscribers in Kenya. European Scientific Journal, ESJ, [S. l.], v. 14, n. 15, p. 298, 2018. DOI: 10.19044/esj.2018.v14n15p298. Disponível em: https://test.eujournal.org/index.php/esj/article/view/10874. Acesso em: 18 apr. 2025.