Pulaj (Brakaj) E, Kume V, Cipi A. THE IMPACT OF GENERIC COMPETITIVE STRATEGIES ON ORGANIZATIONAL PERFORMANCE. THE EVIDENCE FROM ALBANIAN CONTEXT. ESJ [Internet]. 2015 Oct. 29 [cited 2025 Jun. 6];11(28). Available from: https://test.eujournal.org/index.php/esj/article/view/6389